What is Product Visualization


Product visualization, also called product rendering, is the process of realistically and accurately illustrating a product.  This visualization begins early in the design process, and can take the form of images, diagrams, plans, models and animations or any combination thereof.  The end product needs to not only clearly show the forms and functions of the design, but also communicate the ideas and concepts behind the products creation.

In more complex terms, product visualization requires the use of software for manipulating and viewing 3D models. It can play an integral role in product lifecycle management. Thanks to the high levels of photorealism, product visualization allows you to see the product before it is manufactured.

Kinds of product visualizations

There are a number of different approaches that can be taken in this process, and different types of visualization are effective for different purposes.  3D designs, animations and artistic renders are great marketing and promotional tools, while photorealistic renders will be more useful for investors or shareholders who need to understand the product to a more technical degree.  For engineers, craftsmen, constructors or patent applications, 2D technical visualizations would be best suited.

While there are many different types of product visualization, the end goal is almost always the same. The end goal should be to showcase the product in the best possible light. A true 3D artist will be able to achieve that goal with extreme precision. A combination of 2D and 3D visualizations can be used for the maximum impact.

Benefits of product visualization

At every stage in taking a product from its initially concept to its final design, product visualization is necessary.  Everything from presenting the product to shareholders, analysing the aesthetic and technical quality of the item, through creating prototypes, testing with focus groups and finally marketing and selling the product, visualization is key in assessing, amending and perfecting the design, and it will ultimately be a huge element in the products success. The benefits of product visualization are truly endless. First and foremost, this technology can greatly speed up the production process. Sure, it might be a sidestep so to speak, but it can make a big difference.

By using product visualization, you’ll be able to pinpoint potential problems in advance. This can help you rectify problems, before the product is ever delivered to the consumer. The visualization can also be very helpful for convincing others. Whether you’re trying to attract investors or seal the deal with the buyer, the product visualization can make a huge impact.

Who Uses Product Visualization?

Product visualization is primarily used by manufacturers. It can be used by companies that want to showcase their products to the customer through television or online commercials. The visualizations can also be used at tradeshows to entice investors and business partners. Product visualization could also be used by researchers and inventors.

How Is Product Visualization Achieved?

Generally, the product visualization will start with an idea of the product itself. You can also make a draft drawing on a piece of paper in front of you. After that, you’ll want to turn your work into a 3D object, which can be manipulated and viewed on the computer screen. There are numerous programs that are very beneficial for this purpose. Maxwell Render is one of the most popular. This software was developed by Next Limit Technologies. It is completely stand-alone and has been used in animation, film, and for product visualization. Various plug-ins are available, so the software can used for pretty much any purpose imaginable.

SOLIDWORKS offers another similar software. The software gives you the ability to design and market products better by transforming your idea and imagination into reality. The software, which was previously known as Bunkspeed, is standalone. It is compatible with many imported file formats as well.