What is Architectural Visualization


The rapid advancement in technology makes the building process a lot simpler for those involved. When constructing buildings and other structures, you need to be precise with your design. Any minor error in the design could result in alterations, and this will also mean an additional cost will be incurred. But, with the use of architectural visualization, design errors and mistakes can be kept to a minimum.

What Is Architectural Visualization?

Architectural visualization is a strategy that is utilized before the actual structure design is built. This can either be a simple sketch or an intricate one. It also has more defined options such as interactive virtual tours and computer generated images.

Real estate agents, architects, contractors, and interior designers use this method to attract clients to purchase their products and services. When possible buyers or customers see the image, they will have a clear idea of what they are buying. When clients see a 2-dimensional or 3-dimensional picture, they can have a closer look at the characteristics of the suggested project.

Advantages of Architectural Visualization

  1. Improved Visual Communication for Clients and Prospective Buyers

For designers, it can be challenging to help clients understand the minor details and vision of a project. Describing a design verbally to a client can often lead to misunderstandings, since it is difficult to ascertain if they have grasped what you mean immediately. More specifically, there are architectural terms which are difficult to interpret if you don’t have sufficient knowledge about the subject.

Customers, especially those who are not familiar with the concepts of designing, will have a hard time comprehending the vital information provided to them on CAD plans.  However, with architectural visualization, both designers and clients are able to easily see the final result of the proposed project.

  1. Efficiency in Spotting Errors

When structures are built and clients request that you change even just a little part of your design, it is highly likely that additional expenses will be incurred for the client.

When things like this happen, it could have a negative impact both on the client and the construction company’s business. This will reduce your chances of acquiring repeat customers or getting recommendations.

Through architectural visualization, owners, designers, and builders can closely look at the design and correct any errors even before the building stage is initiated. This has an influence on the project’s expenses, as well as the time of execution.

Classification of Architectural Visualization

  1. 2-dimensional Visualization

Architects and builders traditionally use flat floor plans and basic blueprints when presenting or selling their product. This kind of visualization is 2-dimensional, and although this is still widely used today, it may not provide the clients with all crucial details of the project.

Looking at a 2-dimensional diagram, it can be hard to picture out how the structure will look like in relation to its surroundings. It’s also challenging to imagine the flow from one room to another with the use of 2-dimensional sketches.

  1. Computer Generated Visualization

One of the latest methods when it comes to architectural visualizationis 3-dimensional images, which can give you a clear picture or a 360-degree view of the structure. This strategy allows you and other people to check out every angle as if you are looking at the actual structure. Here are some programs that make use of 3-dimensional visualization:

  • Computer-generated motionless pictures

A 3-dimensional image will convey to the clients the value of your designs because it delivers facts crucial for the formation of their emotional connection. This option is ideal for companies which are on a budget and can’t afford 3-dimensional virtual tours. Computer-generated motionless pictures are not as sophisticated as the new architectural technology, but it’s still a valuable resource.

With the use of a 3-dimensional picture, clients can have a clear view of the structure’s interiors or exteriors and its landscaping.

  • 3-dimensional virtual tours

If the computer-generated motionless pictures provide clear images, 3-dimensional virtual tours enable 360-degree viewing of a structure and its surroundings. Using this technology is like eradicating the borders between fantasy and reality. This method allows you to make something that does not exist but still convinces people that it’s real.

With the help of architectural visualization and in using 3-dimensional visual tour, architects and builders can easily sell even huge projects since clients can see the details. Some layouts that could benefit when using a 3-dimensional visual tour include industrial buildings, shopping malls, offices, hotels, residential buildings and more.

How Various Professions Benefit Using Architectural Visualization

  • Real estate agents

Selling a property which is still under construction is difficult. You can’t present to a potential client a picture of unfinished buildings. This is where architectural visualization comes handy because real estate agents can make a presentation of what the property will look like once the work is done.

  • Landowners

For those who own a lot and plan to build, this method of using 3-dimensional images can help owners visualize the structures and rearrange them as needed.

  • Architects

Every architect could benefit from using this method not just by using it to explain their concepts to clients but also in expressing themselves and their ideas through the images while building their portfolio.

  • Businessmen

It’s hard to find investors when they can’t imagine what they are paying for. That’s why businessmen should consider using 3-dimensional visualization. When a plan is presented together with feasibility reports and other essential documentation, it could attract more investments and makes the presenting company look professional.

Architectural visualization could help both professionals and their clients since it allows them to see even the smallest details and variations from a different point of view. If you want to take advantage of the benefits of this strategy, make sure to invest in a quality contractor as to do this yourself will take time to develop your skills.